The 4SELF Confidence Recipe™


The 4SELF Confidence Recipe™
When you bake something for the first time, you start off by following a recipe. You get together all the required ingredients. You follow the method. And then you practice.
The more you use the recipe and practice it, the more consistent you’ll get with the results.
And when you start getting some consistency, and confidence, you start experimenting with new variations to see if you can make it even better.
But you always have the solid foundation of the recipe to come back to any time you need.
And that’s why this is a recipe – because it gives you the four basic ingredients you need to unleash your confidence. And you can develop it in a way that works for you.
Why would I use it?
Well, if you’re here, chances are you’re not feeling totally confident in yourself. And you can absolutely change that.
The 4SELF Confidence Recipe™ is built on the principle that there are four different ingredients that go into confidence and that true confidence comes when all four are mixing together beautifully. And mixing together in a genuine way, not a “fake it ‘til you make it” kind of way.
What are the ingredients?

Self-TALK
positive, empowering and supportive inner dialogue

Self-IMAGE
expressing your authentic self and feeling confident in your own skin

Self-WORTH
recognising your value, setting strong boundaries and stepping into your full potential

Self-CARE
prioritising your well-being with habits that nourish your mind, body and soul
These four ingredients have different roles to play but are all equally valuable and necessary for your confidence to be unleashed.

What are the ingredients?

Self-TALK
positive, empowering and supportive inner dialogue

Self-IMAGE
expressing your authentic self and feeling confident in your own skin

Self-WORTH
recognising your value, setting strong boundaries and stepping into your full potential

Self-CARE
prioritising your well-being with habits that nourish your mind, body and soul
These four ingredients have different roles to play but are all equally valuable and necessary for your confidence to be unleashed.
How do I use it?
The starting point is to reflect on each of the four ingredients, as you are now, and identify whether your current ratios are working. That’s assuming nothing is missing.
Maybe you’re doing ok in one or two areas but want to do some work in others. Perhaps right now, it feels like everything needs some work.
Tell me about Self-TALK coaching
It’s all focused on helping you to develop positive self-TALK and release the blocks that have been holding you back!
Your inner voice is powerful – it shapes your confidence, influences your decisions, and determines how you show up in the world.
But what happens when that voice is working against you?
If your mind is filled with self-doubt, second-guessing, and critical thoughts, it’s no wonder you feel stuck. The pressures of daily life often lead us to develop unconscious coping mechanisms – ways of thinking and responding that once served a purpose but are now keeping you from achieving your full potential.
And the worst part? These outdated thought patterns can feel so ingrained that you don’t even realise how much they’re holding you back.
It’s time to take back control of your inner dialogue and rewire your thinking for confidence, clarity, and success.
If you know that you need to…
- Break free from negative thought patterns that have kept you playing small
- Replace self-doubt with self-trust so you can move forward with confidence
- Let go of unhelpful habits, behaviours, and beliefs that are keeping you stuck
- Step into your power and start speaking to yourself with kindness, belief, and certainty
… then my coaching will help you transform your self-talk into your biggest strength.
Just some of the things that mindset coaching can help you with include:
- Identifying limiting beliefs – Uncover and challenge the hidden beliefs that have been silently sabotaging your confidence.
- Reprogramming unconscious strategies – Replace outdated coping mechanisms with empowering thought patterns that align with your goals.
- Building resilience – Develop the ability to handle life’s challenges with confidence and self-assurance.
- Rediscovering your true self – Strip away self-doubt and societal expectations to reconnect with the confident woman within.
- Setting and achieving goals – Gain clarity on your aspirations and develop a mindset that makes them inevitable.
The beauty of my mindset coaching is that it’s not about changing the past – it’s about changing the way you think so you can create the future you truly want.
Mastering your self-talk is one of the pillars for mastering your confidence – and that changes everything.
Tell me about Self-IMAGE coaching
It’s all focused on helping you to be confident, be visible and be YOU!
You want to feel amazing in your clothes – to step out into the world looking and feeling your best. But instead, you find yourself …
- Staring at your wardrobe, feeling overwhelmed and frustrated
- Struggling to find outfits that feel right, confident and you
- Worrying about how others will judge the way you look
- Hiding in clothes that don’t reflect who you really are
If this sounds familiar, you’re not alone.
Understanding how to dress for YOU isn’t something we’re taught.
Instead your clothing choices have probably been shaped by external influences – societal beauty standards, past experiences, other people’s opinions, and a lifetime of absorbing messages about what you ‘should’ or ‘shouldn’t’ wear.
Add to that the changes your body has gone through over the years, and it’s no wonder so many women, just like you, feel disconnected from their personal style and, ultimately, their confidence.
But here’s the truth: Your clothes should work for you – not the other way around.
When you transform your self-image, you will …
- Express yourself fully through your personal style – no more hiding or second-guessing
- Understand what works for YOUR body and personality – no more chasing trends or feeling ‘not good enough’
- Let go of unhelpful beauty standards and expectations that have been keeping you stuck
- Create a wardrobe that brings you joy and confidence – so getting dressed becomes something you love instead of something you dread
Because, style isn’t just about clothes – it’s about confidence, identity, and owning who you truly are.
If you’re ready to step into a version of yourself that feels authentic, empowered, and unapologetically YOU, my personal styling expertise and coaching toolkit will help you get there.
Tell me about Self-WORTH coaching
It’s all focused on helping you to recognise your value, own your worth, and confidently go after what you deserve!
If you’ve ever questioned your value or felt like you weren’t enough, you’re not alone.
Maybe you struggle to put yourself forward for new opportunities.
Perhaps you downplay your achievements or feel like an imposter in your own success.
Or maybe you’re stuck in a job, career, or business that doesn’t fulfil you, but the fear of stepping up or making a change keeps holding you back.
Your self-worth is one of the foundational pillars of your confidence. It’s what allows you to set boundaries, take up space, and claim the success and recognition that you deserve – without guilt, hesitation, or fear.
Over time, life experiences, societal expectations, and self-doubt can erode your sense of worth, making it harder to advocate for yourself, ask for what you need, or believe in your own abilities.
But here’s the truth: you already have so much worth – you just need to see it for yourself.
If you want to…
- Stop second-guessing yourself and trust in your abilities, decisions, and potential
- Recognise and celebrate your achievements without feeling like a fraud or waiting for permission to shine
- Position yourself for success by confidently pursuing promotions, new career paths, or business growth
- Set and uphold boundaries so you no longer settle for less than you deserve in your career or personal life
- Ask for what you want (and get it!) – whether it’s a raise, a new opportunity, or the respect you deserve
… then my coaching is designed to help you reclaim your self-worth and step fully into your power.
I’ll help you break free from the self-doubt that’s been keeping you stuck and start living with confidence, certainty, and self-belief.
Your options to unleash your confidence
It’s time to unleash your confidence, un-muddle your midlife, and achieve the results you want. Your next level success begins here!

Confidence
Launchpad
Get a quick confidence fix through this library of bitesize, on demand mini-programmes

Confidence
Catalyst
A focused confidence boost for a specific challenge

Confidence
Accelerator
An in-depth programme designed to accelerate your confidence and results

Confidence
Transformation
The ultimate bespoke experience, delivering a deep and lasting shift in confidence across all areas of life